A Style Guide for a Picture-Perfect Family Photoshoot: Where to Find the Perfect Outfits and What to Wear.

Capturing beautiful moments with your loved ones through a family photoshoot is a timeless tradition. Choosing the right outfits for everyone can be a daunting task, but with a little guidance and inspiration from this style guide, you can create a cohesive and visually stunning ensemble for your family. In this style guide, we’ll explore some popular websites that offer a wide range of clothing options for all ages and provide tips on what to wear for a family photoshoot. Let’s dive in!

Mom and Daughter at Playalinda Beach in Titusville, Florida
These matching dresses are from Amazon

First things first. Here are the Do’s and Don’ts!


  1. Coordinate, don’t match: Opt for a color scheme or a complementary palette rather than everyone wearing the exact same outfit. Coordinate colors, patterns, and styles to create a visually pleasing and cohesive look.
  2. Choose timeless and classic styles: Opt for clothing that won’t go out of fashion quickly. Classic styles tend to photograph well and create timeless images that you’ll cherish for years to come.
  3. Consider the location and theme: Take into account the location and theme of your photoshoot when selecting outfits. For example, if you’re shooting at a beach, lighter, more casual attire may work well, while a more formal location might call for dressier outfits.
  4. Pay attention to fit: Ensure that everyone’s clothing fits well and flatters their body types. Ill-fitting clothing can distract from the overall look and feel of the photos.
  5. Add layers and textures: Incorporate layers and textures to add depth and visual interest to your outfits. This could include scarves, cardigans, jackets, or accessories like hats or statement jewelry.
  6. Consider the season and weather: Dress appropriately for the season and weather conditions. You want your family to feel comfortable during the photoshoot, so choose outfits that suit the temperature and climate.


  1. Avoid large logos or busy patterns: Logos and busy patterns can be distracting in photographs. Opt for simpler patterns or solid colors that won’t compete for attention.
  2. Steer clear of neon or overly bright colors: Vibrant neon colors can cast unwanted reflections on faces or create color casts in the photos. Stick to more muted and subdued tones that complement each other.
  3. Avoid all white or all black outfits: All-white or all-black outfits can be challenging to expose correctly in photos. Instead, incorporate other colors or shades to add depth and dimension to the overall look.
  4. Skip overly trendy or fashion-forward pieces: While it’s great to showcase personal style, overly trendy or fashion-forward outfits may quickly look dated in the future. Opt for more timeless choices that won’t go out of style quickly.
  5. Don’t forget about shoes and accessories: Pay attention to shoes and accessories as they can complete the overall look. Choose footwear that matches the style of the outfits and consider accessories like belts, scarves, or jewelry to enhance the visual appeal.
  6. Avoid clothing that restricts movement: Ensure that everyone can move comfortably in their chosen outfits. Avoid clothing that is too tight or restrictive, as it may limit natural movement and make posing more challenging.

By keeping this style guide in mind, you’ll be able to choose clothing and accessories that create a harmonious and visually pleasing look for your family photoshoot, allowing you to capture beautiful memories that will be cherished for a lifetime.

Tips From Experience

Let Mom Be The Star

I find it easier to style the outfits around MOM. Let mom choose an outfit that she loves and feels the most beautiful and comfortable in. From there, style the rest of the outfits around her.

Watch What You Eat

Avoid eating anything sticky or wet before your session. Especially if you have young children. Don’t let them hold anything like chocolate that can melt in their hands and keep snacks to a handful so they aren’t eating throughout the session.

Don’t be afraid to get dirty and have fun

Don’t sweat the small stuff. If your kids aren’t perfect and just want to play, that’s normal. Let’s capture them the way they are. I always do my best to get the shot you want, but it’s important to keep everyone happy, even if that means the little ones need 5 minutes to play. This also includes saving 5-10 minutes at the end of your session to have a little fun in the water if we’re doing a beach session. Photos of littles playing in the water are the best and I definitely recommend this!

Where To Get Your Outfits

There are so many options out there now. Here are some tried and true places with lots of options! You can always come back to this Style Guide to refer to these sites.

  1. Nordstrom (www.nordstrom.com): Nordstrom is renowned for its extensive selection of clothing for men, women, and children. From designer labels to affordable brands, Nordstrom offers a range of styles suitable for a family photoshoot. Browse their “Family Looks” section for coordinated outfits and check out their assortment of dresses, suits, and accessories to find the perfect attire for each family member.
  2. Gap (www.gap.com): Gap is a go-to destination for classic and comfortable clothing. Their collections feature timeless designs that work well for a family photoshoot. Explore their “Family Shop” section to find matching outfits or complementary colors that bring out the best in your family’s style.
  3. J.Crew (www.jcrew.com): J.Crew is known for its preppy and stylish apparel. Whether you’re looking for sophisticated outfits or casual-chic attire, J.Crew has you covered. Their “Family Collection” offers a range of coordinated looks, making it easy to find complementary outfits for a family photoshoot.
  4. Old Navy (www.oldnavy.com): If you’re seeking affordable yet trendy clothing options, Old Navy is an excellent choice. With a wide range of sizes and styles available for men, women, and kids, Old Navy caters to every family member’s needs. Check out their “Family Matching” section to find matching or coordinated outfits that will make your family photoshoot memorable without breaking the bank.
  5. Zara (www.zara.com): Zara is a global fashion retailer known for its contemporary and stylish offerings. Their diverse range of clothing is perfect for families looking for on-trend outfits. Explore their collections for men, women, and children to discover modern and fashionable pieces that can be mixed and matched for a cohesive family look.
  6. Ivy City Co (www.ivycityco.com): Ivy City Co is a delightful online boutique specializing in feminine and vintage-inspired clothing. Their elegant and charming designs are perfect for creating a whimsical and romantic atmosphere in your family photoshoot. Explore their collection of dresses, skirts, and matching outfits for a timeless and sophisticated look.
  7. Bailey’s Blossoms (www.baileysblossoms.com): Bailey’s Blossoms offers a delightful selection of clothing for babies, toddlers, and girls. Their adorable and stylish outfits are designed with comfort and fashion in mind. Find matching or coordinating outfits for your little ones that perfectly complement the overall aesthetic of your family photoshoot.
  8. H&M (www.hm.com): H&M is a well-known and affordable fashion retailer with a wide range of clothing options for the whole family. From trendy pieces to classic staples, H&M offers stylish and budget-friendly choices. Explore their versatile collections to find outfits that suit your family’s style and create a cohesive look for your photoshoot.
  9. Amazon (www.amazon.com): No list of popular clothing websites would be complete without mentioning Amazon. As one of the largest online marketplaces, Amazon offers an extensive selection of clothing options for the entire family. From well-known brands to independent sellers, you can find a wide range of styles, sizes, and price points. Explore their vast collection of clothing, accessories, and shoes to find affordable and fashionable outfits for your family photoshoot.
family styled in green complimenting outfits

Remember, these websites provide a starting point for finding inspiration and clothing options for your family photoshoot. Don’t be afraid to mix and match from various sources, and ultimately choose outfits that reflect your family’s personality and make everyone feel comfortable and confident. Happy styling and capturing those precious memories using this style guide!


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